Mariana Vélez – Medium

Mariana Vélez

Published in
Bootcamp

Preply case study: A deep dive into enhancing the language learning journey 🌟📚

How a bold feature idea could transform user engagement and drive growth

Jan 14

Preply promotional banner with a pink background, featuring the text ‘Find a language tutor you connect with’ and ‘50+ Languages available.’ Includes a world map with diverse tutor images and country flags, emphasizing global accessibility and connection

Jan 14

Published in
Bootcamp

What the “Big Vape” documentary taught me about product management

How quickly a product can collapse when you lose sight of your users and skip proper validation

Aug 24, 2024

The image shows a hand holding an open cigarette pack with the label “Smoking kills.” The cigarettes inside the pack have been replaced with black objects resembling cigarettes, but instead of tobacco, they have what appears to be green-tinted eyes on them. The background is green with radiating lines that draw attention to the hand and the cigarette pack.

Aug 24, 2024

Published in
Getting Started in Product

The Journey Behind Simplifying Customer Onboarding at Glovo

As a Product Manager, one of the most rewarding parts of my job is seeing an idea go from a hypothesis to a fully implemented feature that…

Aug 24, 2024

The Journey Behind Simplifying Customer Onboarding at Glovo

Aug 24, 2024

Log-in and Sign-up improvement flow

In the fast-paced world of digital products, the first impression often begins with the sign-up process. We’ve all been there — excited to…

Aug 10, 2024

Log-in and Sign-up improvement flow

Aug 10, 2024

Published in
Bootcamp

Duolingo-Case Study: A Deep Dive into its Success Strategy

Understanding Duolingo’s improvement opportunities, users, and market needs, and prioritizing a feature to build.

Aug 4, 2024

Duolingo-Case Study: A Deep Dive into its Success Strategy

Aug 4, 2024

First global rollout as a Product Manager

Back when I was an aspiring Product Manager, I always found the role challenging to grasp. The more I read, the less actionable insight I…

Jul 14, 2024

First global rollout as a Product Manager

Jul 14, 2024

Implementing Phone Number Sign-In: A Strategic Move for Customer Acquisition and Fraud Prevention

At Glovo, one of my primary focus areas was enhancing the new user journey. A key initiative I led was implementing phone number…

Jul 14, 2024

Implementing Phone Number Sign-In: A Strategic Move for Customer Acquisition and Fraud Prevention

Jul 14, 2024

Mariana Vélez

Mariana Vélez

I love figuring out how to make things work better for users! I’m here to share the highs, lows, and lessons I’ve learned in the world of product management

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